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Preface 1
Philip Scranton
Acknowledgements 5
On beauty and the history of business 7
PART 1 IMAGES AND REFORMS
"Any Desired Length" : Negotiating
gender throught sports clothing 1870-1925 24
Sarah A.gordon
Questionable Beauty : The dangers and delights
of the Cigarette in American Society, 1880-1930 52
Nancy Bowman
Collars and Consumers : Changing Images of African
Manliness and Business 87
Carole Turbin
"Fighting the Corsetless Evil:" Shaping Corsets
and culture, 1900-1930 109
Jill Fields
PART 2 BUSINESS ANS WORK
A Depression-Proof Business Strategy:
The California Perfume Company's
Motivational Literature 142
Katina L.Manko
"I Had My Own Business...So I Did'nt have to worry":
Beauty Salons,Beauty Culturists, and the Politics
of African-American Female Enterprenuership 169
Tiffany Melissa Gill
"At the curve Exchange": Postwar Beauty Culture and
Working women at Maidenform 195
Vicki Howard
Est'ee Louder:Self-Definition and the Modern
Cosmetics Market 217
Nancy Koehn
PART 3 CONSTRUCTING COMMODITIES
Black is Profitable: The Commodification of the
Afro, 1960-1975 254
Susannah Walker
"Loveliest Daughter of our Ancient Cathay!"
Representations of Ethnic and Gender Identity in
the Miss Chinatown U.S.A Beauty Pageant 278
Judy Tzu-Chun Wu
Hiding the Scars: History of Breast Prostheses
after Mastectomy Since 1945 309
Kirsten E. Gardner
Notes of the Contributors 329
Index 331
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